{"id":4016,"date":"2025-04-24T18:30:47","date_gmt":"2025-04-24T21:30:47","guid":{"rendered":"https:\/\/kopiehaus.com.br\/novo\/?p=4016"},"modified":"2026-09-16T17:03:52","modified_gmt":"2026-09-16T20:03:52","slug":"brasilessencia-a-cultura-do-perfume-renata-ashcar-parceria-kopiehaus","status":"publish","type":"post","link":"https:\/\/kopiehaus.com.br\/novo\/2025\/04\/brasilessencia-a-cultura-do-perfume-renata-ashcar-parceria-kopiehaus\/","title":{"rendered":"Brasiless\u00eancia \u2013 A Cultura do Perfume: 3\u00aa Edi\u00e7\u00e3o celebra a perfumaria brasileira com participa\u00e7\u00e3o da Kopiehaus"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4016\" class=\"elementor elementor-4016\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e533e64 e-flex e-con-boxed e-con e-parent\" data-id=\"e533e64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac21fdf elementor-widget elementor-widget-heading\" data-id=\"ac21fdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Renata Ashcar e sua contribui\u00e7\u00e3o para a perfumaria brasileira<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8058792 elementor-widget elementor-widget-text-editor\" data-id=\"8058792\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A terceira edi\u00e7\u00e3o do livro <strong><i>Brasiless\u00eancia: A Cultura do Perfume<\/i><\/strong>, da especialista Renata Ashcar, marca mais um cap\u00edtulo importante na valoriza\u00e7\u00e3o da arte da perfumaria no Brasil. Lan\u00e7ada em abril de 2025, a nova edi\u00e7\u00e3o reafirma a miss\u00e3o de Renata em promover o conhecimento e a paix\u00e3o pela perfumaria de maneira acess\u00edvel, sensorial e culturalmente conectada com o Brasil.<\/p><p>Com mais de 30 anos de dedica\u00e7\u00e3o \u00e0 perfumaria, Renata Ashcar \u00e9 uma das maiores autoridades do setor. Escritora, consultora e palestrante, ela tem sido uma figura fundamental na constru\u00e7\u00e3o de um olhar brasileiro sobre a perfumaria art\u00edstica e comercial, promovendo o di\u00e1logo entre marcas, profissionais e consumidores.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b9ca02a e-flex e-con-boxed e-con e-parent\" data-id=\"b9ca02a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc1b65c elementor-widget elementor-widget-gallery\" data-id=\"cc1b65c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:2,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:26,&quot;sizes&quot;:[]},&quot;aspect_ratio&quot;:&quot;9:16&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/kopiehaus.com.br\/novo\/wp-content\/uploads\/2025\/05\/KOPIEHAUS-2025-Renata-Ashcar-Brasilessencia-042817460880.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"cc1b65c\" data-elementor-lightbox-title=\"KOPIEHAUS 2025 - Renata Ashcar - Brasilessencia - 042817460880\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDAzMywidXJsIjoiaHR0cHM6XC9cL2tvcGllaGF1cy5jb20uYnJcL25vdm9cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzA1XC9LT1BJRUhBVVMtMjAyNS1SZW5hdGEtQXNoY2FyLUJyYXNpbGVzc2VuY2lhLTA0MjgxNzQ2MDg4MC53ZWJwIiwic2xpZGVzaG93IjoiY2MxYjY1YyJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/kopiehaus.com.br\/novo\/wp-content\/uploads\/2025\/05\/KOPIEHAUS-2025-Renata-Ashcar-Brasilessencia-042817460880.webp\" data-width=\"720\" data-height=\"1280\" aria-label=\"Renata Ashcar perfumaria, livro sobre perfumes brasileiros, cultura do perfume no Brasil, lan\u00e7amento de livro sobre perfumes, marcador de livro olfativo, papel olfativo Kopiehaus\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/kopiehaus.com.br\/novo\/wp-content\/uploads\/2025\/05\/KOPIEHAUS-2025-Renata-Ashcar-Brasilessencia-042817460879.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"cc1b65c\" data-elementor-lightbox-title=\"KOPIEHAUS 2025 - Renata Ashcar - Brasilessencia - 042817460879\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDAzNCwidXJsIjoiaHR0cHM6XC9cL2tvcGllaGF1cy5jb20uYnJcL25vdm9cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzA1XC9LT1BJRUhBVVMtMjAyNS1SZW5hdGEtQXNoY2FyLUJyYXNpbGVzc2VuY2lhLTA0MjgxNzQ2MDg3OS53ZWJwIiwic2xpZGVzaG93IjoiY2MxYjY1YyJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/kopiehaus.com.br\/novo\/wp-content\/uploads\/2025\/05\/KOPIEHAUS-2025-Renata-Ashcar-Brasilessencia-042817460879.webp\" data-width=\"720\" data-height=\"1280\" aria-label=\"Renata Ashcar perfumaria, livro sobre perfumes brasileiros, cultura do perfume no Brasil, lan\u00e7amento de livro sobre perfumes, marcador de livro olfativo, papel olfativo Kopiehaus\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42fb033 elementor-widget elementor-widget-heading\" data-id=\"42fb033\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">O Lan\u00e7amento reuniu grandes nomes da perfumaria e cosm\u00e9tica<\/h4>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e6b113 e-con-full e-flex e-con e-child\" data-id=\"6e6b113\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eeb8884 elementor-widget elementor-widget-text-editor\" data-id=\"eeb8884\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Foi uma noite memor\u00e1vel para a perfumaria brasileira.<br \/><strong>No dia 23 de abril, no Lounge One do Shopping JK Iguatemi, foi realizado o lan\u00e7amento da 3\u00aa edi\u00e7\u00e3o do livro <em>Brasiless\u00eancia: A Cultura do Perfume<\/em>, da renomada autora Renata Ashcar.<\/strong><\/p><p>O evento reuniu grandes nomes da perfumaria e da cosm\u00e9tica em um ambiente marcado por celebra\u00e7\u00e3o, troca e inspira\u00e7\u00e3o <strong>(<a href=\"https:\/\/www.instagram.com\/p\/DJAO9WyhNES\/\"><span style=\"text-decoration: underline;\">CLIQUE AQUI E CONFIRA)<\/span><\/a><\/strong>. Com sua habitual simpatia e dedica\u00e7\u00e3o, Renata recebeu calorosamente cada convidado e autografou os exemplares adquiridos em primeira m\u00e3o.<\/p><p>Mais do que um livro, <em>Brasiless\u00eancia<\/em> se consolidou como uma verdadeira homenagem \u00e0 arte do perfume e \u00e0 riqueza da cultura brasileira.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d9dfc2b e-flex e-con-boxed e-con e-parent\" data-id=\"d9dfc2b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9e02b5 elementor-widget elementor-widget-gallery\" data-id=\"f9e02b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:2,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:26,&quot;sizes&quot;:[]},&quot;aspect_ratio&quot;:&quot;9:16&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/kopiehaus.com.br\/novo\/wp-content\/uploads\/2025\/05\/KOPIEHAUS-2025-Renata-Ashcar-Brasilessencia-042817460882.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"f9e02b5\" data-elementor-lightbox-title=\"KOPIEHAUS 2025 - Renata Ashcar - Brasilessencia - 042817460882\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDAzMSwidXJsIjoiaHR0cHM6XC9cL2tvcGllaGF1cy5jb20uYnJcL25vdm9cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzA1XC9LT1BJRUhBVVMtMjAyNS1SZW5hdGEtQXNoY2FyLUJyYXNpbGVzc2VuY2lhLTA0MjgxNzQ2MDg4Mi53ZWJwIiwic2xpZGVzaG93IjoiZjllMDJiNSJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/kopiehaus.com.br\/novo\/wp-content\/uploads\/2025\/05\/KOPIEHAUS-2025-Renata-Ashcar-Brasilessencia-042817460882.webp\" data-width=\"720\" data-height=\"1280\" aria-label=\"Renata Ashcar perfumaria, livro sobre perfumes brasileiros, cultura do perfume no Brasil, lan\u00e7amento de livro sobre perfumes, marcador de livro olfativo, papel olfativo Kopiehaus\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/kopiehaus.com.br\/novo\/wp-content\/uploads\/2025\/05\/KOPIEHAUS-2025-Renata-Ashcar-Brasilessencia-042817460883.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"f9e02b5\" data-elementor-lightbox-title=\"KOPIEHAUS 2025 - Renata Ashcar - Brasilessencia - 042817460883\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDAzMCwidXJsIjoiaHR0cHM6XC9cL2tvcGllaGF1cy5jb20uYnJcL25vdm9cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzA1XC9LT1BJRUhBVVMtMjAyNS1SZW5hdGEtQXNoY2FyLUJyYXNpbGVzc2VuY2lhLTA0MjgxNzQ2MDg4My53ZWJwIiwic2xpZGVzaG93IjoiZjllMDJiNSJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/kopiehaus.com.br\/novo\/wp-content\/uploads\/2025\/05\/KOPIEHAUS-2025-Renata-Ashcar-Brasilessencia-042817460883.webp\" data-width=\"591\" data-height=\"1280\" aria-label=\"Renata Ashcar perfumaria, livro sobre perfumes brasileiros, cultura do perfume no Brasil, lan\u00e7amento de livro sobre perfumes, marcador de livro olfativo, papel olfativo Kopiehaus\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-295f51d elementor-widget elementor-widget-heading\" data-id=\"295f51d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Parceria que valoriza a cultura olfativa brasileira<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f59cc17 elementor-widget elementor-widget-text-editor\" data-id=\"f59cc17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Nesta edi\u00e7\u00e3o, a Kopiehaus reafirma sua parceria de longa data com Renata Ashcar, n\u00e3o apenas como patrocinadora oficial do projeto, mas tamb\u00e9m como coautora de uma experi\u00eancia sensorial inovadora.<\/strong> Para celebrar o lan\u00e7amento, a <span style=\"text-decoration: underline;\"><em>Kopiehaus desenvolveu um marcador de livro especial, inspirado em um frasco de perfume em miniatura, produzido com papel t\u00e9cnico olfativo exclusivo<\/em><\/span>. O marcador combina forma e fun\u00e7\u00e3o: \u00e9 um convite \u00e0 leitura e tamb\u00e9m \u00e0 experimenta\u00e7\u00e3o sensorial, refor\u00e7ando a proposta do livro como uma experi\u00eancia multissensorial.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2a2731 e-flex e-con-boxed e-con e-parent\" data-id=\"e2a2731\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19aa462 elementor-widget elementor-widget-image\" data-id=\"19aa462\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2175\" height=\"1450\" src=\"https:\/\/kopiehaus.com.br\/novo\/wp-content\/uploads\/2025\/05\/KOPIEHAUS-2025-Renata-Ashcar-Brasilessencia-042817410864.webp\" class=\"attachment-full size-full wp-image-4027\" alt=\"Renata Ashcar perfumaria, livro sobre perfumes brasileiros, cultura do perfume no Brasil, lan\u00e7amento de livro sobre perfumes, marcador de livro olfativo, papel olfativo Kopiehaus\" srcset=\"https:\/\/kopiehaus.com.br\/novo\/wp-content\/uploads\/2025\/05\/KOPIEHAUS-2025-Renata-Ashcar-Brasilessencia-042817410864.webp 2175w, https:\/\/kopiehaus.com.br\/novo\/wp-content\/uploads\/2025\/05\/KOPIEHAUS-2025-Renata-Ashcar-Brasilessencia-042817410864-300x200.webp 300w, https:\/\/kopiehaus.com.br\/novo\/wp-content\/uploads\/2025\/05\/KOPIEHAUS-2025-Renata-Ashcar-Brasilessencia-042817410864-1024x683.webp 1024w, https:\/\/kopiehaus.com.br\/novo\/wp-content\/uploads\/2025\/05\/KOPIEHAUS-2025-Renata-Ashcar-Brasilessencia-042817410864-768x512.webp 768w, https:\/\/kopiehaus.com.br\/novo\/wp-content\/uploads\/2025\/05\/KOPIEHAUS-2025-Renata-Ashcar-Brasilessencia-042817410864-1536x1024.webp 1536w, https:\/\/kopiehaus.com.br\/novo\/wp-content\/uploads\/2025\/05\/KOPIEHAUS-2025-Renata-Ashcar-Brasilessencia-042817410864-2048x1365.webp 2048w\" sizes=\"(max-width: 2175px) 100vw, 2175px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-99e8770 e-flex e-con-boxed e-con e-parent\" data-id=\"99e8770\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e91b58 elementor-widget elementor-widget-heading\" data-id=\"3e91b58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Kopiehaus: mais do que fitas, uma experi\u00eancia completa<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e879b90 elementor-widget elementor-widget-text-editor\" data-id=\"e879b90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\"><a href=\"https:\/\/www.instagram.com\/p\/DIYnWbThm_7\/\"><strong>A colabora\u00e7\u00e3o com Renata reflete o compromisso da Kopiehaus com a valoriza\u00e7\u00e3o da perfumaria em todas as suas dimens\u00f5es<\/strong><\/a> \u2014 da cria\u00e7\u00e3o \u00e0 comunica\u00e7\u00e3o. H\u00e1 mais de 30 anos, a empresa atua como refer\u00eancia na produ\u00e7\u00e3o de fitas e cart\u00f5es olfativos, envelopes perfumados, aromatizadores e solu\u00e7\u00f5es criativas que transformam o ato de sentir fragr\u00e2ncias em momentos memor\u00e1veis. No entanto, a Kopiehaus vai al\u00e9m das fitas: investe em inova\u00e7\u00e3o, design e parcerias estrat\u00e9gicas que enriquecem a cultura olfativa no Brasil.<\/p><p><strong>O marcador criado para o lan\u00e7amento de <em>Brasiless\u00eancia<\/em> \u00e9 um exemplo disso.<\/strong> Seu design exclusivo, inspirado na silhueta de um frasco, unido \u00e0 tecnologia do papel t\u00e9cnico olfativo, mostra como \u00e9 poss\u00edvel integrar beleza, utilidade e prop\u00f3sito em um \u00fanico objeto. Esse cuidado nos detalhes traduz a ess\u00eancia da Kopiehaus: transformar a experi\u00eancia de marca em algo palp\u00e1vel, sens\u00edvel e inesquec\u00edvel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f97d445 e-flex e-con-boxed e-con e-parent\" data-id=\"f97d445\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-892aabd elementor-widget elementor-widget-gallery\" data-id=\"892aabd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:2,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:26,&quot;sizes&quot;:[]},&quot;aspect_ratio&quot;:&quot;9:16&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/kopiehaus.com.br\/novo\/wp-content\/uploads\/2025\/05\/KOPIEHAUS-2025-Renata-Ashcar-Brasilessencia-042817440874.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"892aabd\" data-elementor-lightbox-title=\"KOPIEHAUS 2025 - Renata Ashcar - Brasilessencia - 042817440874\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDAyNSwidXJsIjoiaHR0cHM6XC9cL2tvcGllaGF1cy5jb20uYnJcL25vdm9cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzA1XC9LT1BJRUhBVVMtMjAyNS1SZW5hdGEtQXNoY2FyLUJyYXNpbGVzc2VuY2lhLTA0MjgxNzQ0MDg3NC53ZWJwIiwic2xpZGVzaG93IjoiODkyYWFiZCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/kopiehaus.com.br\/novo\/wp-content\/uploads\/2025\/05\/KOPIEHAUS-2025-Renata-Ashcar-Brasilessencia-042817440874.webp\" data-width=\"1450\" data-height=\"2175\" aria-label=\"Renata Ashcar perfumaria, livro sobre perfumes brasileiros, cultura do perfume no Brasil, lan\u00e7amento de livro sobre perfumes, marcador de livro olfativo, papel olfativo Kopiehaus\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/kopiehaus.com.br\/novo\/wp-content\/uploads\/2025\/05\/KOPIEHAUS-2025-Renata-Ashcar-Brasilessencia-042817430869.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"892aabd\" data-elementor-lightbox-title=\"KOPIEHAUS 2025 - Renata Ashcar - Brasilessencia - 042817430869\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDAyNiwidXJsIjoiaHR0cHM6XC9cL2tvcGllaGF1cy5jb20uYnJcL25vdm9cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzA1XC9LT1BJRUhBVVMtMjAyNS1SZW5hdGEtQXNoY2FyLUJyYXNpbGVzc2VuY2lhLTA0MjgxNzQzMDg2OS53ZWJwIiwic2xpZGVzaG93IjoiODkyYWFiZCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/kopiehaus.com.br\/novo\/wp-content\/uploads\/2025\/05\/KOPIEHAUS-2025-Renata-Ashcar-Brasilessencia-042817430869.webp\" data-width=\"2175\" data-height=\"1450\" aria-label=\"Renata Ashcar perfumaria, livro sobre perfumes brasileiros, cultura do perfume no Brasil, lan\u00e7amento de livro sobre perfumes, marcador de livro olfativo, papel olfativo Kopiehaus\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/kopiehaus.com.br\/novo\/wp-content\/uploads\/2025\/05\/KOPIEHAUS-2025-Renata-Ashcar-Brasilessencia-042817460878.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"892aabd\" data-elementor-lightbox-title=\"KOPIEHAUS 2025 - Renata Ashcar - Brasilessencia - 042817460878\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDAyNCwidXJsIjoiaHR0cHM6XC9cL2tvcGllaGF1cy5jb20uYnJcL25vdm9cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzA1XC9LT1BJRUhBVVMtMjAyNS1SZW5hdGEtQXNoY2FyLUJyYXNpbGVzc2VuY2lhLTA0MjgxNzQ2MDg3OC53ZWJwIiwic2xpZGVzaG93IjoiODkyYWFiZCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/kopiehaus.com.br\/novo\/wp-content\/uploads\/2025\/05\/KOPIEHAUS-2025-Renata-Ashcar-Brasilessencia-042817460878.webp\" data-width=\"1450\" data-height=\"2175\" aria-label=\"Renata Ashcar perfumaria, livro sobre perfumes brasileiros, cultura do perfume no Brasil, lan\u00e7amento de livro sobre perfumes, marcador de livro olfativo, papel olfativo Kopiehaus\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/kopiehaus.com.br\/novo\/wp-content\/uploads\/2025\/05\/KOPIEHAUS-2025-Renata-Ashcar-Brasilessencia-042817410863-1.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"892aabd\" data-elementor-lightbox-title=\"KOPIEHAUS 2025 - Renata Ashcar - Brasilessencia - 042817410863\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDAyOCwidXJsIjoiaHR0cHM6XC9cL2tvcGllaGF1cy5jb20uYnJcL25vdm9cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzA1XC9LT1BJRUhBVVMtMjAyNS1SZW5hdGEtQXNoY2FyLUJyYXNpbGVzc2VuY2lhLTA0MjgxNzQxMDg2My0xLndlYnAiLCJzbGlkZXNob3ciOiI4OTJhYWJkIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/kopiehaus.com.br\/novo\/wp-content\/uploads\/2025\/05\/KOPIEHAUS-2025-Renata-Ashcar-Brasilessencia-042817410863-1.webp\" data-width=\"2175\" data-height=\"1450\" aria-label=\"Renata Ashcar perfumaria, livro sobre perfumes brasileiros, cultura do perfume no Brasil, lan\u00e7amento de livro sobre perfumes, marcador de livro olfativo, papel olfativo Kopiehaus\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d31672 e-flex e-con-boxed e-con e-parent\" data-id=\"3d31672\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96d0c4b elementor-widget elementor-widget-text-editor\" data-id=\"96d0c4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\">A nova edi\u00e7\u00e3o do livro traz atualiza\u00e7\u00f5es importantes sobre o mercado, novas entrevistas, perfis de marcas e uma curadoria cuidadosa das principais refer\u00eancias em perfumaria no Brasil. Tudo isso torna <i>Brasiless\u00eancia<\/i> leitura indispens\u00e1vel para profissionais, estudantes, entusiastas e empresas do setor.<\/p><p class=\"MsoNormal\">Ao unir conte\u00fado de qualidade com experi\u00eancias sensoriais inovadoras, a terceira edi\u00e7\u00e3o de <i>Brasiless\u00eancia<\/i> se posiciona como uma obra de refer\u00eancia e, ao mesmo tempo, como um s\u00edmbolo da paix\u00e3o brasileira pelos perfumes. E a presen\u00e7a da Kopiehaus nesse projeto \u00e9 uma prova de que, quando marcas e pessoas compartilham prop\u00f3sito, os resultados s\u00e3o extraordin\u00e1rios.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe42a16 e-flex e-con-boxed e-con e-parent\" data-id=\"fe42a16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d87de2 elementor-widget elementor-widget-text-editor\" data-id=\"7d87de2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nosso know-how permite desenvolver projetos \u00fanicos, que v\u00e3o al\u00e9m do papel. A Kopiehaus\u00ae \u00e9 parceira de marcas que desejam surpreender em a\u00e7\u00f5es como:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27fd99a elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"27fd99a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Campanhas institucionais e de branding com foco em ativa\u00e7\u00e3o sensorial;<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Endomarketing e datas comemorativas corporativas, fortalecendo a cultura da empresa com experi\u00eancias olfativas exclusivas;<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Lan\u00e7amentos de fragr\u00e2ncias e cosm\u00e9ticos, com materiais olfativos que encantam desde o primeiro contato;<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Campanhas de PDV, ampliando a presen\u00e7a da marca com elementos interativos que despertam os sentidos.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cec83d9 e-flex e-con-boxed e-con e-parent\" data-id=\"cec83d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-127f497 elementor-widget elementor-widget-text-editor\" data-id=\"127f497\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ficou curioso\/a? <strong><a href=\"https:\/\/kopiehaus.com.br\/novo\/contato\/\">Agende um bate-papo<\/a><\/strong> com a gente e vamos juntos criar algo incr\u00edvel para o seu neg\u00f3cio!<\/p><p><strong>Afinal, a Kopiehaus\u00ae \u00e9, sim, muito mais que fitas!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A terceira edi\u00e7\u00e3o do livro Brasiless\u00eancia: A Cultura do Perfume, da especialista Renata Ashcar, marca mais um cap\u00edtulo importante na valoriza\u00e7\u00e3o da arte da perfumaria no Brasil. Lan\u00e7ada em abril de 2025, a nova edi\u00e7\u00e3o reafirma a miss\u00e3o de Renata em promover o conhecimento e a paix\u00e3o pela perfumaria de maneira acess\u00edvel, sensorial e culturalmente conectada com o Brasil.<\/p>\n<p>Com mais de 30 anos de dedica\u00e7\u00e3o \u00e0 perfumaria, Renata Ashcar \u00e9 uma das maiores autoridades do setor. Escritora, consultora e palestrante, ela tem sido uma figura fundamental na constru\u00e7\u00e3o de um olhar brasileiro sobre a perfumaria art\u00edstica e comercial, promovendo o di\u00e1logo entre marcas, profissionais e consumidores.<\/p>\n","protected":false},"author":3,"featured_media":4022,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[114,113],"tags":[106,82,59,60,48,112,104,110,109,107],"class_list":["post-4016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","category-produtos-personalizados-kopiehaus","tag-cultura-do-perfume-no-brasil","tag-fitas-olfativas-personalizadas","tag-kopiehaus-30-anos","tag-kopiehaus-desde-1994","tag-kopiehaus-materiais-olfativos","tag-lancamento-de-livro-sobre-perfumes","tag-livro-sobre-perfumes-brasileiros","tag-marcador-de-livro-olfativo","tag-papel-olfativo-kopiehaus","tag-renata-ashcar-perfumaria"],"_links":{"self":[{"href":"https:\/\/kopiehaus.com.br\/novo\/wp-json\/wp\/v2\/posts\/4016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kopiehaus.com.br\/novo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kopiehaus.com.br\/novo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kopiehaus.com.br\/novo\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/kopiehaus.com.br\/novo\/wp-json\/wp\/v2\/comments?post=4016"}],"version-history":[{"count":10,"href":"https:\/\/kopiehaus.com.br\/novo\/wp-json\/wp\/v2\/posts\/4016\/revisions"}],"predecessor-version":[{"id":4608,"href":"https:\/\/kopiehaus.com.br\/novo\/wp-json\/wp\/v2\/posts\/4016\/revisions\/4608"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kopiehaus.com.br\/novo\/wp-json\/wp\/v2\/media\/4022"}],"wp:attachment":[{"href":"https:\/\/kopiehaus.com.br\/novo\/wp-json\/wp\/v2\/media?parent=4016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kopiehaus.com.br\/novo\/wp-json\/wp\/v2\/categories?post=4016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kopiehaus.com.br\/novo\/wp-json\/wp\/v2\/tags?post=4016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}